Ever seen a heatmap before? Probably not. Ever wonder why we ask you folks questions we already know the answer to? Moving on…
KarmaFile uses a product called CrazyEgg, a tool that allows us to
spy on people improve our website design based on actual clicks from visitors surfing the site. The tool basically generates a tiny dot of “heat” wherever a mouse click happens, and the result is a very unique glance at how people actually use (or have trouble using) a website. Take a gander at the heatmap for our homepage:
Pretty cool, huh? You can see that pretty much everyone who visits the site wants to know “How It Works” once they hit the homepage. You can also see that when people go to the search box to find a co-worker, many of them place their cursor after the “find co-workers” dummy text instead of the beginning of the search box, leading us to the conclusion that those users assume they’ll have to erase that dummy text with their mouse before typing something. So, perhaps we’ll try removing that dummy text to see if it makes the interface feel more intuitive for users. That’s how heatmap analysis typically goes.
We’re big on getting feedback from our users, but the problem with simply asking for feedback is that often, a non-technical user can’t explain (or might not even know) why something about a website needs improvement. Heatmaps are a great solution for that problem, and just one more reason to love the nerds at KarmaFile for their dedication to improving your experience.